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The Story of the Zodiac


The first sign of the zodiac, Aries, embodies the birth of consciousness, striking out into the process of individuation.

Aries is the adventurous adrenaline junkie ruled by Mars, the god of war. They are guided by instinct, are natural pioneers, and experience every emotion as if for the first time. Aries love competition, extreme sports, sneakers, and are great with kids and animals.


Taurus represents human consciousness settling down from the shock of birth experienced in Aries, ready to enjoy the Earthly experience.

Their ruler is Venus, the goddess of beauty, values, and pleasure. They are the second sign of the zodiac and love good food, sleep, bodywork, sex, and cash.


In Gemini, human consciousness encounters the Other and begins its exploration of duality.

They are the third sign of the zodiac and ruled by Mercury, the god of communication and time. Geminis love stimulus, information, witty conversation, surprises, and are known for being able to see both sides of any situation.


The fourth sign of the zodiac is Cancer, in which human consciousness reacts to the experience of Other with emotion, causing it to seek safety in the home base.

Cancer is ruled by the moon and centers on intuition, ocean tides, menstrual cycles, and the family unit. Cancers love emotional bonding, stories, souvenirs, and intimate gatherings.


In Leo, the fifth sign of the zodiac, human consciousness channels the emotions experienced in Cancer into creative life force.

Ruled by the Sun, Leo embodies art, loyalty, warmth, playfulness, and nobility. Leos love glamour, parties, heroism, masterpieces, and selfies.


The sixth zodiac sign is Virgo. In Virgo, human consciousness learns to master the raw creative life force that is so exalted in the preceding sign of Leo. And so Virgo is associated with discipline, details, and purity.

Virgo is ruled by Mercury, the god of communication, merchants, and analysis. Virgos love to-do lists, order, clarity, wellness, and have a soft and sensual side despite their stoic demeanor.


In Libra, human consciousness applies the creative mastery of Virgo toward creating more beauty and balance in the world.

Libra is the 7th sign in the zodiac and is ruled by Venus, the goddess of relationships, love, justice, and the arts. Libras love to work a room, luxury, and politics. Contrary to popular belief, Libras are not always naturally balanced! They often tend toward extremes, causing them to value and seek out balance in their lives.


Scorpio is the 8th sign of the zodiac and co-ruled by Pluto, the god of death and transformation, and Mars, the god of war.

Scorpio can be seen as the autumn of human consciousness, departing from the sunny, beautiful Earth’s surface to enter the underworld. Scorpio is a deeply passionate and emotional sign and loves solving mysteries, mastering their craft, conspiracy theories, the arts, and indulging their secret obsessions.


Sagittarius is the 9th zodiac sign and represents human consciousness, freshly arisen from the underworld and ready to explore all realms, Earthly and otherwise.

This adventurous and truth-seeking sign is ruled by Jupiter, the god of higher learning, philosophy, luck, and expansion. Sag loves travel, deep conversations, feasts, and communing with nature.


Capricorn is the 10th sign of the zodiac. In Capricorn, human consciousness applies the wisdom gained in the Sagittarian quest toward settling down and building a legacy.

Capricorn is ruled by Saturn, the god of discipline, boundaries, and authority. Capricorns love gameplans, commitments, physical gestures of affection, and dry, sarcastic humor.


In Aquarius, human consciousness envisions human potentials beyond the limits of the structures (and boundaries) created in Capricorn.

Aquarians are the 11th sign of the zodiac, embodying idealism, the future, and utopia. They are ruled by Uranus, the god of technology and revolution. They love sci-fi, research binges, and are secretly just as emotional as everyone else – they’re just not the most likely to express it out loud.


Pisces is the final 12th sign of the zodiac wheel and represents the transition of human consciousness from the Earthly plane back into unity consciousness.

They are ruled by Neptune and encompass mysticism, inspiration, and alternate realities. Pisces love helping others, experimenting with consciousness-expanding practices (or substances), have a surprisingly sharp sense of humor, and are the most likely sign to go viral on social media.


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